the Slimming World story

Slimming World was founded in Alfreton, Derbyshire in 1969 by Margaret Miles-Bramwell, who remains the driving force behind the company today.

Margaret had struggled with her own weight since childhood and she understood that people who are overweight carry a double burden — the physical burden of excess weight and the sometimes far heavier burden of shame and self-criticism.

Over the years, so much has changed – and so much has stayed the same. Our founding principles haven’t changed. There’s Food Optimising – our uniquely satisfying way of eating, based on the liberating concept of Free Food. And more importantly, there’s our passion for treating every member with genuine care, empathy and respect – putting them and their success at the heart of everything we do.

Margaret Miles-Bramwell OBE