Our story
It took us a decade to develop the finest Free Food range on the planet. Ten years of research, trial, error, and painstaking perfectionism. Cooking delicious, filling meals packed with Free Food is at the heart of Slimming World’s Food Optimising plan – but time and time again, members asked us for a quick and easy alternative to scratch cooking when they were short of time; one that didn’t involve a self-sabotaging trip to the takeaway!
Frozen food to help you lose weight
In 2015, we partnered with the frozen food pioneers at Iceland – a British company focused, like us, on combining quality and ethics with great service and value for money. Together, we created a deliciously satisfying range of meals, burgers, bangers, soups and sides for those times when there’s no time – and when you do have a few more minutes to play with, there’s a range of sauces to add to cooked meat and veg, too. Better still, when you're able to make a meal from scratch, you can recreate each mouth-watering dish by following the recipe printed on the back of the packaging or available online.
The convenient option
Our aim has always been to create the ultimate slimming lifesavers – meals that are fast, filling, flavoursome and completely Free. Whether you’re just starting out with Slimming World and need some Free Food inspiration, or you’re a Food Optimising pro with the cooking skills to match, our ever-evolving food range is here for you – whenever you need it. Available in Iceland, the Food Warehouse in the UK and Dunnes Stores in the Republic of Ireland.