Slimming World’s banging new addition to frozen range at Iceland
Slimming World has launched a new and improved addition to its Free Food range, which is exclusively available at Iceland, Dunnes Stores and The Food Warehouse stores.
Perfect for hot dogs, toad in the hole or a full English breakfast, the pork sausages – which are made from high-quality pork – are ready to serve in as little as 15 minutes from an air fryer, oven or frying pan.
All products within Slimming World’s exclusive food range at Iceland are made from Free Food ingredients or use the plan’s Healthy Extras – the concept at the heart of Food Optimising. Free Foods are those foods that are lower in calories for their weight (lower energy dense foods), so help to fill you up and keep you satisfied for longer. This means slimmers can be guaranteed that the meals are in line with Slimming World’s plan, as well as getting top quality flavours and ingredients.
Allison Brentnall, Slimming World’s Director of Food, said: “We listened to member feedback and worked hard to create a more succulent and tasty Free Food sausage. Our top tasters have been impressed with how juicy and filling the new sausages are – they’re certainly back with a bang!”
The sausages are priced at £3.75 for a pack of six. From 24th September to 7th October, they will be sold at the promotional price of £3. Until 7th October, Slimming World members will also receive a further 10% off their entire shop at Iceland or the Food Warehouse.
About Slimming World
Slimming World was founded by Margaret Miles-Bramwell OBE in Derbyshire in 1969 and has become the UK and Ireland’s leading weight loss organisation with more people choosing to attend a Slimming World group each week than any other weight loss programme. We support hundreds of thousands of people, both in our groups and online, to lose weight and to adopt new habits to stay slim for life.
Over the years our founding principles haven’t changed:
- Our unique programme is based on a powerfully motivating support system called IMAGE (Individual Motivation and Group Experience) Therapy. Underpinned by a deep understanding of the psychology of overweight people, and incorporating the most effective sustainable behaviour change techniques, IMAGE Therapy is designed to inspire and motivate slimmers to make positive changes and to develop new, healthier habits around food and physical activity.
- Food Optimising is our healthy eating plan, based on the liberating concept of Free Food. We encourage our members to fill up on those foods that are naturally lower in energy density (calories per gram) and also highly satisfying while limiting foods that are highest in fat and sugar and are less satisfying, so they lose weight without ever feeling hungry or deprived and without having to weigh, measure or count everything they eat.
- Our physical activity support programme, Body Magic helps members to overcome any barriers around exercise. Members choose when to start and they set the pace, finding activities they genuinely enjoy, until regular physical activity becomes an intrinsic part of their daily routine.
At the heart of everything we do lies our passion for treating every member with genuine care, empathy and respect.
We’re proud to work with the NHS, the Office for Health Improvement and Disparities (OHID), The Royal College of Midwives, Diabetes UK and others to help shape the future of weight management in the UK and Ireland.
For more information about Slimming World’s approach visit slimmingworld.co.uk or slimmingworld.ie
Follow Slimming World on Instagram @slimmingworld or become a Slimming World fan on Facebook at facebook.com/slimmingworld
For the Press Office visit our newsroom or email public.relations@slimmingworld.co.uk