Slimming World partners government campaign for Better Health

Slimming World has joined forces with Public Health England (PHE) in the Government’s major new adult health campaign to help people seize the opportunity for a national reset moment as we begin to return to normal life after months of lockdown.

The Better Health campaign aims to capture the imagination of the nation, using this unique moment in time to help kick start a commitment to a healthier way of life, encouraging people to reset and introduce healthy habits around food, activity, to lose weight for life and more. 

The Health Survey for England 2018 revealed that nearly two thirds (63%) of adults in the UK are overweight or living with obesity, and more than half the population have found it harder to stay healthy in lockdown. Results from a snapshot of Slimming World’s Health and Wellbeing study also found that nearly two in three UK adults have found it more difficult to manage their weight during the pandemic. The study showed that eating habits and activity levels had been affected, with 39% saying they’re less active, 33% saying they’re eating more sugary foods and 17% drinking more alcohol.

Paul Sharpe, Head of Partnerships at Slimming World, said: “We are delighted to partner with PHE in this campaign, the Government’s response to the evidence that shows carrying extra weight makes it harder for the body to fight COVID-19.

“COVID-19 has affected the whole country, indeed the whole world; for almost everyone, life has had to fundamentally change. And it has prompted many people to reflect and think more seriously about their health.

“So, there’s no better time to start afresh when it comes to developing new lifelong healthy habits around food and activity. We know that when you lose weight, you’re already doing one of the very best things you can to future-proof your health, and with 50 years of experience Slimming World is perfectly placed to help people by addressing the psychological barriers to successful long term weight loss.”

As a partner in the campaign, Slimming World is offering an exclusive discount for Slimming World Online membership for people looking to discover new healthy habits and lifelong weight-loss success.