Slimming World donates to family gift drive
Staff at Slimming World’s Derbyshire headquarters put their weight behind a charity drive.
Last month colleagues from different departments across the company, which is located in Alfreton, donated toys, clothes, toiletries and more to Nottinghamshire City Council’s annual Christmas Star Appeal for children and families who have been struggling due to the cost of living crisis.
It was the second year the head office employees have supported the initiative, which provides for young children and families, who might not otherwise have received a gift at Christmas.
Slimming World Digital Project Manager Hannah Parkinson-Bance, who helped organise the involvement, says: “The past two years have been challenging for many of us, and some people have struggled more than others. With the cost of living crisis putting many more families in a more vulnerable position, we really wanted to help with this incredible cause.
“No child should have to miss out on a present at Christmas. It’s been amazing to see members of staff from across the company get involved again.”
Volunteer Sharon Ellison, who works directly with the families who are in challenging situations, says she was blown away by the generosity: “We’re so thankful for people and companies like Slimming World who continue to give, even in times of hardship. This year we have seen an unprecedented increase in use of our services, so appeals like this are even more important to us.”
Slimming World head office employees have been dedicated to supporting the local community during the cost of living crisis with members of staff across the organisation by fundraising for and donating food and toiletries to the South Normanton Area Foodbank.
PICTURED ABOVE: Sharon Ellison, volunteer for Nottinghamshire City Council Christmas Star Appeal, collecting the donations from Slimming World headquarters.
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Slimming World was founded by Margaret Miles-Bramwell OBE in Derbyshire in 1969 and has become the UK and Ireland’s leading weight loss organisation with more people choosing to attend a Slimming World group each week than any other weight loss programme. We support hundreds of thousands of people, both in our groups and online, to lose weight and to adopt new habits to stay slim for life.
Over the years our founding principles haven’t changed:
· Our unique programme is based on a powerfully motivating support system called IMAGE (Individual Motivation and Group Experience) Therapy. Underpinned by a deep understanding of the psychology of overweight people, and incorporating the most effective sustainable behaviour change techniques, IMAGE Therapy is designed to inspire and motivate slimmers to make positive changes and to develop new, healthier habits around food and activity.
· Food Optimising is our healthy eating plan, based on the liberating concept of Free Food. We encourage our members to fill up on those foods that are naturally lower in energy density (calories per gram) and also highly satisfying while limiting foods that are highest in fat and sugar and are less satisfying, so they lose weight without ever feeling hungry or deprived and without having to weigh, measure or count everything they eat.
· Our activity programme, Body Magic helps members to overcome any barriers around activity. Members choose when to start and they set the pace, finding activities they genuinely enjoy, until regular physical activity becomes an intrinsic part of their daily routine.
At the heart of everything we do lies our passion for treating every member with genuine care, empathy and respect.
We’re proud to work with the NHS, the Office for Health Improvement and Disparities (OHID), The Royal College of Midwives and others to help shape the future of weight management in the UK and Ireland.
For more information about Slimming World’s approach visit slimmingworld.co.uk or slimmingworld.ie
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For the Press Office visit our newsroom or email public.relations@slimmingworld.co.uk